In a conversation with YourStory’s Influencers Inc, Abhiraj and Niyati, popularly known as Abhi and Niyu, talk about their journey as content creators as they delve into the world of content and discuss roadmaps for the future. .
Around the ever-expanding world of content, here’s a duo that’s winning hearts by travelling, questioning, interviewing, and most importantly, storytelling.
Abhiraj Rajadhyaksha and Niyati Mavinkurve, also known as Abhi and Niyu, are digital content creators who make solution-based content and have a massive following of 1.9 million on YouTube and 2.1 million on Instagram.
Niyati says that their journey started when Abhiraj, who was a filmmaker, started creating content to express his vision with his videos in 2017. He wanted to talk to people, gather some interviews, and explore different places.
After they got married, Niyati started appearing in his videos and eventually she got into it on a full-time basis.
Talking about their decision-making prtechocess in terms of content, Abhiraj says that it is not one person who calls the shots.
“It is like an investor’s meeting where we pitch each other on which video will work and which video we should be making,” he says. It is a process of brainstorming ideas while also convincing each other about them.
“It’s not really one person calling the shots; we work as an organism together. Just like Eddie Brock has his venom, I have Niyu to be here by my side,” says Abhiraj.
