Chocolate City announce partnership with Warner Music Group
Chocolate City signs MAJOR Partnership Deal with Warner Music (Record Label Cast)
Warner Music Group (WMG) has entered a new partnership with Chocolate City, the influential Nigerian record label with a roster of stars that includes Femi Kuti, son of Afrobeat trailblazer Fela. Under the new deal, which was announced Thursday (May 28), Chocolate City artists will join WMG’s repertoire and receive the support of the company’s distribution and artist services via its independent label services division ADA.
“At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth,” said Chocolate City Group CEO Audu Maikori in a statement. “The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands.”
“The music scene in Nigeria is so rich and diverse that it’s important that we develop bespoke entrepreneurial strategies,” added Warner Music executive vp Eastern Europe, Middle East and Africa Alfonso Perez Soto. “At the same time, we’ll keep in mind the lessons learned from other emerging markets, for instance Latin America where we successfully broke local artists globally.
We have great affinity with Chocolate City’s creative and ambitious approach and we’re excited about Warner’s role in bringing to life their vision of taking their music worldwide.”
